In 1985 Icarus had the opportunity to become a partner in Mac's Butchers, Cromer. He ran the business from day one and in 1990 bought out his partner and the shop became Icarus Hines Butchers.
In 1998 the opportunity to take over Mac's butchers, Sheringham came about and Icarus jumped at the chance, putting his trusted manager, Martin Rowe in charge. Martin ran the shop for him until 2015 when Icarus decided it was time to give him the chance to take over the business for himself.
Along with his partner Debbie, Martin is making a great success of M & D Butchers.
Back in Cromer Icarus continues to be hands on in the shop as well as getting involved with as many local community activities as possible.
The success of the business is down to a great team of people who all contribute in many different ways.